News And Events

At TONE, sharing knowledge and communicating openly is the key to constantly elevating the quality of beverage preparation and improving every element of the coffee business for our community of partners. You can count on TONE to express every feeling, emotion, and innovation transparently and sustainably – we know of no other way but to support our shared vision by talking, brainstorming, and educating ourselves together.

Paris Coffee Show

9 – 11 September 2023

Frankfurt Coffee Festival

22 – 24 September 2023

Swiss Coffee Festival

6 -8 October 2023

Host

13 -17 Ocotber 2023

Adib Maksoud Appointed as New Sales Manager MEA

Adib Maksoud Appointed as New Sales Manager MEA


Adib Maksoud, a dedicated professional with over 23 years of specialized experience in the coffee industry, joins TONE Europe GmbH as the Sales Manager for the Middle East and Africa region.

TONE Europe GmbH is delighted to confirm the appointment of Adib Maksoud as the Sales Manager for the Middle East and Africa (MEA) region. Adib brings over two decades of specialized experience in the coffee industry, demonstrating a profound dedication to fostering valuable partnerships and empowering both consumers and businesses. His commitment and passion make him an ideal candidate for propelling TONE’s growth in the MEA region.

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TONE it down by Barista Hustle

TONE it down by Barista Hustle


Barista Hustle is worldwide known for their coffee masterclasses and are now collaborating with TONE.

“It takes roughly the same amount of power to heat the water for brewing, no matter what type of brewer you use. It’s the energy use when you’re not brewing that you need to take care of,” explains Gordon Howell, product developer at coffee equipment maker TONE. “Most espresso machines — and definitely most brewers — have no insulation, so…

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NEW SOFTWARE – TONE TOUCH 03

NEW SOFTWARE – TONE TOUCH 03


We are pleased to announce that the TONE Beverage Manager Software for the Touch 03 is now available for download in very AppStore. It has also been given a completely new look and impresses with its user-friendliness! Various new gadgets like the in- and export of recipes or the freestyle mode, where the barista has the possibility to adjust all parameters – ALL of them – according to his needs. 

Sensory Summit Zurich

Sensory Summit Zurich


Two days, eight seminars and workshops and about 100 people. TONE is event sponsor together with our partner PROFA. There was tasting, smelling, analyzing and a lot of knowledge sharing, led by Prof. Dr. Chahan Yeretzian through the lessons. On the two days we were responsible for preparing the coffee for the various workshops. For six lessons we brewed up to 25 liters each on two TONE TOUCH 02. These were then divided into six 4-liter vaculators and served to the participants for “cupping”.  A wide range of coffees was served, from “standard” to “wild species”.

Caffé Culture Show London

Caffé Culture Show London

Another highlight at the end of the summer was the Caffé Culture Show held on the first weekend in September. Together with our UK partner brew-it group we rocked the Business Design Center in London!

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