TONE: The Ultimate Solution for Iced & Cold Filtered Coffee

Fresh, Flavorful, and Fast – All in One Machine

When it comes to iced and cold-filtered coffee, getting the perfect cup has always been a challenge. With traditional methods, you need to plan ahead, wait hours for your cold brew to steep, and hope that the coffee will turn out with the right balance of flavor. Fortunately, TONE’s innovative approach to cold coffee brewing revolutionizes the process — bringing you fresh, flavorful iced coffee and cold-filtered brews with the convenience of a single machine.

Two Perfect Methods: Iced or Cold Filtered Coffee
With our TONE TOUCH 04, you get two great coffee options in one seamless brewing experience: delicious iced coffee and cold-filtered coffee, both made on demand. What’s even better? These options require minimal effort, produce no mess, and taste incredible every time.

TONE Iced Coffee: Freshness in Minutes
Traditional iced coffee methods often involve brewing hot coffee and then chilling it in the fridge, which can lead to bitterness, cloudy appearances, and stale flavors. TONE, however, brews directly into an Ice Kit, rapidly cooling the coffee while preserving its bright, clean flavor.

TONE TOUCH 04 Iced Coffee Recipe:

By brewing directly into ice, TOUCH 04s method ensures a fresher, more vibrant cup, preserving that just-brewed flavor. It’s also incredibly easy: simply choose your recipe, and the 04 takes care of the rest. You can enjoy your iced coffee over ice, with milk, syrups, or even as a cocktail or mocktail base. It’s the quickest and cleanest way to make iced coffee without compromising on taste.

TONE TOUCH 04 Cold Filter Coffee: The Perfect Balance of Hot & Cold
TONE TOUCH 04’s cold filter method takes advantage of its unique boiler-less system to seamlessly shift from hot to cold brewing. This process delivers a coffee that has the smoothness of traditional hot filter coffee but with the depth and sweetness of cold brew.

TONE TOUCH 04 Cold Filter Coffee Recipe:

Thanks to the 04’s precision control over flow rate, pulse timing, and temperature, the cold filter method produces an incredibly well-balanced cup with more brightness than traditional cold brew. You’ll taste the clarity of hot filter coffee, complemented by the smooth, rich notes of cold brew, making for a refreshing and unique cold coffee experience.

TONE TOUCH 04 vs. Traditional Cold Brew: What Sets Us Apart?
While cold brew is loved for its round, sweet flavor, it often lacks the brightness and complexity that a truly great cup of coffee needs. Tone's precise control over the brewing process creates an extraction that's more balanced and vibrant than cold brew, which can sometimes be overly flat or one-dimensional.

Why the TOUCH 04 is better:

In blind tests, tasters consistently preferred the flavor of TOUCH 04’s iced and cold-filtered coffee, citing better clarity, balance, and freshness compared to traditional cold brew.

Sustainable & Efficient
Not only does the TOUCH 04 deliver incredible coffee, but it’s also environmentally friendly. The machine uses less energy compared to traditional cold brew methods, helping you reduce waste while still getting great coffee. Plus, because brewing is so fast and efficient, you save time without sacrificing quality.

Enjoy Versatility with TONE
TONE TOUCH 04’s iced and cold-filtered coffee methods give you the flexibility to enjoy your coffee however you like. Whether it’s a chilled iced coffee, a rich cold filter brew, or a creative cocktail or mocktail, Tone makes it easy to craft a drink that’s perfect for your taste and lifestyle.

Quick Recap of Tone Benefits:

Experience the Future of Cold Coffee with TONE TOUCH 04 – the smartest way to make iced and cold-filtered coffee, every time.

>> Explore the TOUCH 04

Behind the brew II - How Rehm & Co uses TONE for Quality, Consistency & Everyday Coffee




Can you tell me a little about your company (or yourself) and your role?

Hello, I'm Tim. I'm doing quality control with Rehm & Co Coffee Importers in Hamburg. What we do is we source coffee at origin, do the logistics to get them into the country, and then we sell the coffees wholesale to small to medium sized roasteries.

What we do in quality control is that we try every coffee that we buy at least two or three times to see if they meet our standards and if our clients will be happy with the coffees. We communicate a lot with origin about quality and about samples in general and we use the TONE mostly for office coffee, for 20 people who drink a lot of coffee here and for quality control to see the potential of a coffee brew a lot of different brews and see what the coffee can offer.







How often do you use TONE products (daily, weekly, etc.)?

So as this is an office setting, the most we do with the TONE is brew coffee for the whole team. We're about 20 people who drink a lot of different coffees every day. And the thing that makes it so easy that we can brew as little or as much coffee as we want in the morning or chemexes, big batches for everybody.

And then towards the afternoon, everybody brews whatever they want, whatever's roasted at the moment, what we tried the week before or two weeks before. That's just very convenient that everybody can use whatever coffee and we can communicate recipes all over the team.







Do you associate TONE with any specific qualities, such as premium quality, technology, boilerless, sustainability, innovation, etc.?

Apart from the convenience of the Tone that everybody in the office, the 20 people who can brew whatever they want, whenever they want with communicable recipes. We really like it in this space because it fits into the style perfectly and most of all, especially for quality control, which is my job.

It's amazing that we can play around with different recipes and brew coffee consistently over a period of time to see how it develops over time, how different recipes influence the taste of a certain coffee that we want to analyze and just see the whole potential of coffee from A to B, from a really strong brew to a really weak brew, a lot of agitation, less agitation and also to compare roast levels or compare the coffee over the course of a whole crop year, how it develops, that we have a consistent brewing method every time apart from the cuppings we do anyways.




More about Rehm & Co

Say hello to TONE - one of the most innovative coffee makers on the market.

Our partner rRebel has written a wonderful article about TONE, which we naturally don't want to withhold from you. We have translated it for you, the original here:

At rRebel, we are proud distributors of TONE Swiss, and in this blog post we tell you more about TONE, what makes their coffee makers so great and the technology behind their success.

Maybe you run a coffee shop or café with a brewer you're not entirely happy with - or maybe you're feeling the spring in your step and dream of a brewer that can make cold brew in record time? 

Whether you brew batch after batch at a fast pace or run a quiet coffee shop with a wide variety of recipes, TONE will fulfil your needs.

The story behind TONE

With all the technical advancements happening in espresso machines, the idea for TONE came from the desire to increase precision in temperature control and water flow. But instead of limiting themselves to traditional coffee industry technologies and materials, TONE teamed up with global design and engineering experts to create a better, more beautiful, smarter and more thoughtful coffee brewer.

TONE had one mission - with four clear goals:

The technology behind TONE coffee makers

TONE brought together a team of engineers and coffee and tea specialists. Together they created a world-class brewer - one of the first energy-efficient coffee makers without a water tank. The result was a machine that offers full control over temperature and water flow while using up to 10 times less energy than traditional brewers.

TONE's innovation is driven by a user-friendly and intelligent software that allows you to save and customise multiple recipes. This makes it easy to work with different parameters and create precise brews.

 Do you have multiple coffee shops? No problem - you can easily programme the same recipe on all your TONE brewers.

 TONE also has a one-touch descaling programme, making it easy for baristas to maintain the equipment.

 The brewer is built with modular parts, making it easy to service and troubleshoot breakdowns.

What makes TONE a great coffee brewer?

Besides being elegant and minimalistic, TONE takes up very little space. Since it doesn't have a water tank, it takes up far less space than a traditional brewer - a clear advantage in cafés and bars where space behind and under the counter is limited. 

The entire unit stands on top of the counter. TONE uses heating elements instead of a water tank, providing precise temperature control and dramatically reducing energy consumption.

So, you save money and resources while getting exactly the brew you want. In just 2 seconds you have the desired temperature - ready for both filter coffee and tea.

With a simple interface and intuitive operation, TONE is as easy to use for the technically curious as it is for those who just want to press a button and brew great coffee.

TONE ❤️ Cold Brew

One of the most unique features of TONE is the ability to brew cold brew in record time. 

Are you used to brewing coffee hot and then cooling it down? Or maybe let it brew overnight? With TONE, that's no longer necessary. You can brew your cold brew in just 20 minutes - and the result is a cup of coffee where the aroma, flavour and nuances really stand out.

It's the only right choice for you and your coffee. 

Summing up!

We've now been through the story behind TONE - how it all started and why. The technology behind the development and what it is that makes TONE a great coffee brewer.

In other words: TONE is suitable for both, those who want a stable and reliable brewer and those who want to play with different brewing recipes and temperatures.

With TONE you get:

✔ Better coffee

✔ Precise control over temperature and recipe

✔ Lower resource consumption

✔ Financial savings

With TONE, you get better coffee with simpler brewing, while saving both money and natural resources. Not convinced yet? Drop by our showroom - we'll buy you a cup of coffee. Cold or hot. You decide - TONE brews!

Talk to you soon

rRebels

rRebel Denmark https://www.rrebel.dk

rRebel Sweden https://www.rrebel.se

rRebel Norway https://www.rrebel.no

Coffee with passion - Talk with Argin from Public Coffee Roasters & the future of brewing with TONE

Can you tell me a little about your company? 

In 2013, my brother and I founded Public Coffee Roasters—initially as a roastery without a roastery. We rented space from friends in the industry to roast our coffee. But as demand grew, it quickly became clear that we needed our own facility. Even before that, we had already opened a café on Wexstraße, which significantly contributed to the increasing volume and kept us busy on the sales side.

Eventually, we found our first dedicated location in Entenwerder—a roastery housed in a former customs house floating on the water. From there, our journey continued at full speed. Before the pandemic, we operated around 18 locations across Germany through a partnership with a coworking company, which significantly boosted our roasting volume. At the same time, our online shop and distribution channels steadily expanded.

Today, we run a large roastery in Rahlstedt, while our coffee academy is based in Entenwerder. Currently, we have five locations in Hamburg. After an exciting rollercoaster journey, our main focus is now on distribution rather than opening new cafés. 

How long have you been using TONE products? 

When the Touch 03 came onto the market, I was immediately hooked. I'd say we've been with it from the start. No previous machine could and can keep up with it.

How important is sustainability to you when choosing a coffee machine brand?

Yes, sustainability is of course always an issue in today's world. In addition, of course, there are also the rising energy costs. Very important, as an investment in these high-quality devices is only worthwhile if they are also durable.

How would you describe your overall experience with TONE products?

The experience with TONE devices is very positive. They are very high-quality machines which greatly facilitate workflow, especially on stressful days. With the option to program recipes yourself, there are no limits. The ability to brew from a single cup up to 1.5 litres is simply outstanding for our shops. This allows us to cater to the individual needs of our customers and our situation.

What does TONE offer that you haven’t found with other brands?

First, we were immediately drawn to the product design. Previously, coffee machines were either large, bulky chrome appliances or had to be laboriously powder-coated to match our design concept. Alternatively, there were smaller household solutions that had to be used in pairs but never truly fit.  

Especially for us here in the shop in Wexstraße, the size is also crucial. We don't have much space here for the Brewbar, the Touch 03 fits in perfectly and the big advantage of getting by without a boiler is a huge plus. The ease of use is also a major advantage. The system is intuitive, and the control via a tablet makes setting recipes particularly user-friendly. All in all, the Touch 03 is of high quality, compact and aesthetically pleasing.

What types of beverages do you typically prepare with the machine (e.g., coffee, tea, cold coffee/tea, or iced coffee/iced tea)?

Filter coffee & Tea - according to the customer's needs, a single cup or more. The different temperature settings also ensure the best possible drinking quality depending on the type of tea.

Argin and our TOUCH 03 at Wexstraße in Hamburg
Public Coffee Roasters at Wexstraße in Hamburg
Public Coffee Roasters at Wexstraße in Hamburg


Why did you decide in favour of the TONE Touch 03 and not have the barista do the hand pour over?

A crucial factor was the consistent quality of the beverages. No matter how experienced a barista or brewer is – such consistency cannot be reproduced by hand. The machine operates with precisely calibrated pulses, ensuring that every cup is identical. With ten manually brewed pour-overs, there will inevitably be variations – the machine eliminates these fluctuations.

Additionally, it makes everyday work easier. Our employees juggle multiple tasks at once: orders, guests, the display case, incoming goods. During peak hours, a manual pour-over order can disrupt the entire workflow, leading to frustration and longer wait times.

With the machine, however, perfect coffee is ready in three minutes – efficient, consistent, and without adding extra stress to the team.

Do you associate TONE with specific qualities such as premium quality, technology, boilerless, sustainability, innovation, etc.?

Yes, we do. We associate premium quality with TONE due to its excellent craftsmanship and high-quality materials. The technology aspect is particularly evident in its boilerless system, which sets it apart from traditional machines. Sustainability is another key factor, as the energy-efficient design helps reduce overall consumption, making it a more environmentally friendly choice. When it comes to innovation, the unique design plays a significant role, offering both functionality and aesthetics that seamlessly integrate into modern café environments.

Additionally, the compact dimensions make TONE particularly suitable for smaller shops, such as those in locations like Wexstraße, where space efficiency is crucial.

Would you recommend TONE to others? Why or why not?

Yes, definitely for professional use. I have always described TONE as the ‘Apple of the coffee world’, the company is characterized by its innovation and always one step ahead.

What is your view on the future of coffee machines, and where do you see TONE in that future?

I see the future of coffee machines incorporating the latest technologies, such as thermoblocks and variable recipes, i.e., customizable operating programs. These elements bring out the best in coffee. In this regard, I see TONE as a strong company that can definitely help shaping the future of coffee machines.

PCR Shop
Lappenbergsallee Hamburg
TONE TOUCH 03 / PCR Shop Lappenbergsallee Hamburg
TONE Nitro / PCR Shop Lappenbergsallee Hamburg
PCR Shop
Lappenbergsallee Hamburg
PCR Shop
Lappenbergsallee Hamburg

TONE TOUCH 04: The Ultimate Solution for Iced & Cold Filtered Coffee

Fresh, Flavorful, and Fast – All in One Machine

When it comes to iced and cold-filtered coffee, getting the perfect cup has always been a challenge. With traditional methods, you need to plan ahead, wait hours for your cold brew to steep, and hope that the coffee will turn out with the right balance of flavor. Fortunately, TONE’s innovative approach to cold coffee brewing revolutionizes the process — bringing you fresh, flavorful iced coffee and cold-filtered brews with the convenience of a single machine.

How to instaOne Machine, Two Perfect Methods: Iced or Cold Filtered Coffee
With our TONE TOUCH 04, you get two great coffee options in one seamless brewing experience: delicious iced coffee and cold-filtered coffee, both made on demand. What’s even better? These options require minimal effort, produce no mess, and taste incredible every time.

TONE Iced Coffee: Freshness in Minutes
Traditional iced coffee methods often involve brewing hot coffee and then chilling it in the fridge, which can lead to bitterness, cloudy appearances, and stale flavors. TONE, however, brews directly into an Ice Kit, rapidly cooling the coffee while preserving its bright, clean flavor.

TONE TOUCH 04 Iced Coffee Recipe:

By brewing directly into ice, TOUCH 04s method ensures a fresher, more vibrant cup, preserving that just-brewed flavor. It’s also incredibly easy: simply choose your recipe, and the 04 takes care of the rest. You can enjoy your iced coffee over ice, with milk, syrups, or even as a cocktail or mocktail base. It’s the quickest and cleanest way to make iced coffee without compromising on taste.

TONE TOUCH 04 Cold Filter Coffee: The Perfect Balance of Hot & Cold
TONE TOUCH 04’s cold filter method takes advantage of its unique boiler-less system to seamlessly shift from hot to cold brewing. This process delivers a coffee that has the smoothness of traditional hot filter coffee but with the depth and sweetness of cold brew.

TONE TOUCH 04 Cold Filter Coffee Recipe:

Thanks to the 04’s precision control over flow rate, pulse timing, and temperature, the cold filter method produces an incredibly well-balanced cup with more brightness than traditional cold brew. You’ll taste the clarity of hot filter coffee, complemented by the smooth, rich notes of cold brew, making for a refreshing and unique cold coffee experience.

TONE TOUCH 04 vs. Traditional Cold Brew: What Sets Us Apart?
While cold brew is loved for its round, sweet flavor, it often lacks the brightness and complexity that a truly great cup of coffee needs. Tone's precise control over the brewing process creates an extraction that's more balanced and vibrant than cold brew, which can sometimes be overly flat or one-dimensional.

Why the TOUCH 04 is better:

In blind tests, tasters consistently preferred the flavor of TOUCH 04’s iced and cold-filtered coffee, citing better clarity, balance, and freshness compared to traditional cold brew.

Sustainable & Efficient
Not only does the TOUCH 04 deliver incredible coffee, but it’s also environmentally friendly. The machine uses less energy compared to traditional cold brew methods, helping you reduce waste while still getting great coffee. Plus, because brewing is so fast and efficient, you save time without sacrificing quality.

Enjoy Versatility with TONE
TONE TOUCH 04’s iced and cold-filtered coffee methods give you the flexibility to enjoy your coffee however you like. Whether it’s a chilled iced coffee, a rich cold filter brew, or a creative cocktail or mocktail, Tone makes it easy to craft a drink that’s perfect for your taste and lifestyle.

Quick Recap of Tone Benefits:

Experience the Future of Cold Coffee with TONE TOUCH 04 – the smartest way to make iced and cold-filtered coffee, every time.

>> Explore the TOUCH 04

TONE presents the TONE Touch E: A Sustainable Espresso Marvel at HOST Milano

TONE Touch E is a sustainable and innovative espresso machine offering a personalized coffee experience and setting new standards for the industry.


Thun – TONE Kaffeemaschinen AG, the Swiss precision brewer manufacturer, is unveiling its latest innovation, the TONE Touch E, at HOST Milano from October 13 to 17, 2023. This new espresso machine sets a remarkable standard for sustainability and cutting-edge technology, offering a personalized coffee experience like no other.

The TONE Touch E is more than just an espresso machine; it’s a testament to Swiss engineering excellence. Unlike traditional machines, the TOUCH E is boilerless, saving energy and brewing the perfect cup of espresso with unmatched precision. It offers innovative distinct recipes, catering to individual preferences, all while using the same coffee beans and grinding as traditional models.

One of the standout features of the TOUCH E is its seamless simulation of a lever machine, combining coffee’s rich heritage with high-tech architecture. The machine’s sleek design is visually striking and engineered for maximum efficiency.

Manufactured with precision and care, the TOUCH E features Swiss wood with characteristics reminiscent of tropical wood, adding a touch of natural beauty to complement its cutting-edge technology. The wood is naturally waterproof and highly resistant to wear and tear.

The TOUCH E is a game-changer in the coffee world. Its short assembly times and modular design cater to today’s fast-paced lifestyle, making it a powerful addition to any coffee enthusiast’s arsenal. The machine is proudly designed and engineered in Switzerland, reflecting the country’s commitment to quality and innovation.

Managing Director Jörg Krahl emphasizes TOUCH E’s sustainability, saying, “With our new Touch E, we deliver the most powerful espresso machine with the least amount of energy consumption in the global coffee market. The greenest energy is the energy we don’t use, and TONE takes responsibility for our children’s future.”

Founder Holger Welz adds, “The TOUCH E reminds you of architecture—solid, natural, durable, but with futuristic technology reduced to the max. It carries glimpses of the future while staying rooted in Swiss heritage and culture.”

Industrial Designer Thomas Liebe highlights the TOUCH E’s flawless design, saying, “Launching such a futuristic technology almost makes you wonder how fast we as humans are evolving. Let us not rest on the existing innovations and continue showing the coffee world what is possible.“

TONE, inspired by technological advancements, created the world’s first boilerless and energy-optimized brewer. Their products offer precision temperature and flow control while consuming significantly less energy than traditional equipment.

The TONE Touch E is poised to redefine the coffee experience, offering sustainability and efficiency without compromising on taste. To experience the future of espresso machines, visit TONE at HOST Milano from October 13 to 17, 2023.

For more information, please visit www.tone-swiss.com and follow TONE on Instagram @tone.swiss

Adib Maksoud Appointed as New Sales Manager MEA

Adib Maksoud, a dedicated professional with over 23 years of specialized experience in the coffee industry, joins TONE Europe GmbH as the Sales Manager for the Middle East and Africa region.

TONE Europe GmbH is delighted to confirm the appointment of Adib Maksoud as the Sales Manager for the Middle East and Africa (MEA) region. Adib brings over two decades of specialized experience in the coffee industry, demonstrating a profound dedication to fostering valuable partnerships and empowering both consumers and businesses. His commitment and passion make him an ideal candidate for propelling TONE’s growth in the MEA region.

A Lebanese native and currently residing in Cyprus, Adib Maksoud has dedicated over 23 years to the coffee industry, including 13 significant years with a multinational company. His journey from a Barista to the General Manager of a notable distribution company in Lebanon, and his commercial role with Monin in Saudi Arabia, exhibits his extensive experience and devotion to the coffee domain. His accomplishments also include achieving the titles of Master Roaster and Cup Taster, and his pivotal role in national and international Barista competitions.

Jörg Krahl, Managing Director of TONE Europe, shared his enthusiasm about the new addition to the team: “We are very pleased to have Adib with his long-term business experience in this region on board to further develop this exciting market in the Middle East.“

Adib’s strategic vision for TONE in the MEA region involves crafting key strategic partnerships, actively engaging with consumers and businesses to demonstrate the TONE machine’s benefits, and raising demand and quality for TONE products. His objective is to extend TONE’s reach, enhance mutual capabilities, and establish TONE as the preferred choice for coffee technology solutions in the MEA region.

Introduction Interview Adib Maksoud (New Sales Manager MEA)

Would you like to introduce yourself briefly? 

I’m Adib Maksoud, originally from Lebanon and currently residing in Cyprus. With over 23 years of expertise in the coffee industry, 13 of which were spent within a multinational company, I’ve cultivated a deep-rooted passion for diverse facets of the coffee world. I’ve dedicated more than 18 years to the beverage distribution domain, embracing challenges and thoughtfully taking risks to achieve my goals. 

Throughout my professional journey, my central ambition was consistently centered on attaining corporate objectives and nurturing the expansion of the MEA presence of the company. I’m driven by a desire to not only meet market demands and competitive pressures but also to innovate and introduce new products that cater to these dynamics. To sum it up, I’m a dedicated coffee enthusiast who thrives on challenges, embraces risks, and is committed to propelling the coffee industry forward. 

What did you do before? 

My journey has been quite diverse. I embarked on my career trip back in 2000 as a Barista, delving into the world of coffee. Since then, I progressed to roles such as Head Barista, Production Manager, and eventually General Manager for a prominent Distribution company based in Lebanon. During my nine-year tenure with this company, I was fortunate to deeply explore my passion for coffee. I dedicated myself to comprehensive coffee training, navigating the entire range from understanding green coffee to crafting the perfect shot of coffee. 

In my pursuit of refining my skills, I achieved the titles of Master Roaster and Cup Taster, while also assuming the role of a seasoned “Train the Trainer”. My engagement extended beyond personal growth as I headed a pivotal national Barista competition for nine years. My responsibilities ranged from overseeing the competition itself to training and coaching the national winner, preparing them for the international competition. 

During my time in the distribution field, the company I worked for stood as the authorized representative for a range of esteemed brands, including BUNN O MATIC and FETCO BREWER coffee machines, La Marzocco and Dalla Corte espresso machines, Mahlkonig Grinders, Revolution Tea, Monin Syrups, Mocafe Powder, and a portfolio of their own coffee roasting products. 

Around the mid of 2009, I embraced a new chapter in my career by transitioning from Lebanon to Saudi Arabia. This transition marked my collaboration with the Monin company, where I took on a commercial role, further enriching my journey in the coffee industry. 

How did your path lead you to us? 

My journey eventually brought me to your company through a series of serendipitous events and valuable connections. While I was working in Lebanon, I had the privilege of collaborating closely with Holger over numerous years, representing his brand.  

In 2017, Holger invited me to Zurich to witness the unveiling of an innovative coffee technology machine. It was during this visit that I had the unique opportunity to not only witness but also contribute to the development of the initial prototype of the TONE COFFEE machine. This experience marked the genesis of my engagement with your company, solidifying our shared commitment to pushing the boundaries of coffee technology and innovation. 

What are your plans for the future / what are your visions for TONE in MEA? 

My forward-looking strategies for the future encompass a comprehensive vision for TONE’s presence and growth within the MEA region. Here are the key aspects of my plans: 

These aspirations feature my dedication to advancing the coffee industry and driving TONE’s success in the region. 

TONE it down by Barista Hustle

“It takes roughly the same amount of power to heat the water for brewing, no matter what type of brewer you use. It’s the energy use when you’re not brewing that you need to take care of,” explains Gordon Howell, product developer at coffee equipment maker TONE. “Most espresso machines — and definitely most brewers — have no insulation, so the loss of temperature per hour is huge.”

European Commision research backs this up, saying that the amount of energy an espresso machine uses to brew coffee is ‘of little relevance’ in calculating the overall energy efficiency of a machine. About three-quarters of the energy consumption of typical coffee machines goes to keeping them hot or on standby mode (Bush et al 2009).

“What does it cost to run that machine that’s doing nothing? Even if you turn it off, you’ve got litres of hot water sitting there doing nothing, never mind the effect of this stagnant water on the taste of the coffee the next day,” Gordon says. This applies to both espresso machines and batch brewers — especially those machines that use hot plates to keep coffee warm. Not only are these terrible for the flavour of the coffee, but they also use more energy than brewing the coffee in the first place (Kreitz et al 2011).

Cafe owners like Joe have not often prioritised energy-efficiency in the past, when deciding what equipment to buy. “I’ve always looked for the best equipment to produce the best coffee I can, and until recently the energy consumption was a distant thought,” Joe says. “I am, however, on the hunt for a second espresso machine. One thing I will certainly be asking is about energy consumption and efficiency when making my purchase decision.”

This content is copyright protected, re-distribution of text is not permitted. Please continue reading on www.baristahustle.com

TONE and Blue Tokai Roasters

Join Forces to Redefine Indian Coffee Experience

TONE collaborates with Blue Tokai Coffee Roasters to introduce cutting-edge brewing technology to India’s specialty coffee market.

TONE Coffee Machines, a Swiss company specializing in energy-efficient and intelligently designed brewing technology, announces its collaboration with Blue Tokai Coffee Roasters, India’s largest specialty coffee brand. This is TONE’s first major appearance in the Indian market, and is expected to revolutionize the Indian coffee scene with its state-of-the-art brewing equipment, the Touch 03.

TONE was born from a vision of elevating the precision of temperature and flow control in tea and filter coffee brewing equipment. Inspired by technological innovations from the espresso industry, TONE sought out global design and engineering experts to create a better, smarter, and more thoughtful brewing device. By combining the expertise of specialty coffee and tea professionals with engineers from the medical device and aerospace industries, TONE developed the world’s first boilerless and energy-optimized brewer. In fact, TONE’s trailblazing products offer precision control of temperature and flow, consuming a remarkable 10 times less energy than traditional equipment. 

The company’s easy-to-use software and firmware enable users to define consistent brewing parameters and unlock an unprecedented number of recipes. This level of control and efficiency ensures unparalleled brewing perfection while minimizing environmental impact.

Blue Tokai Coffee Roasters, India’s pioneer in specialty coffee, has been instrumental in shaping and elevating the country’s coffee culture to global standards. With headquarters in Gurgaon and operations in multiple Indian cities and Japan, Blue Tokai is renowned for its commitment to quality and accessibility. The company sources the finest Indian beans, expertly roasts them to enhance their flavors, and in the process has garnered a loyal customer base across its website, over 70 cafes, retail outlets, luxury hotels, restaurants and corporates.

Matt Chitharanjan, Co-Founder and CEO of Blue Tokai Coffee Roasters, expressed, “At Blue Tokai Coffee Roasters, we are deeply committed to getting more people to appreciate and enjoy Indian specialty coffee, and our collaboration with TONE is a step forward towards that aim.” He further added, “By being able to offer multiple coffees with specific recipes tailored for each coffee, we expect to generate interest and curiosity amongst cafe visitors, with a goal of highlighting the wide flavor notes and, thus, expanding the category. By automating the brewing process, we can ensure consistency in every cup, while also giving more time to our baristas to engage with the customers directly.”

Jörg Krahl, Managing Director at TONE, emphasized the significance of this partnership, saying, “The collaboration between TONE and Blue Tokai Coffee Roasters is a great success for TONE and a first step towards our enormous potential in the Indian coffee market. We see a great opportunity in India and look forward to going down this path with Blue Tokai.”

Together, TONE and Blue Tokai Coffee Roasters are set to redefine the coffee experience in India. By automating the brewing process with TONE’s state-of-the-art technology, the collaboration ensures consistency in every cup while allowing baristas more time to engage directly with customers. This partnership aims to introduce Indian coffee enthusiasts to an unmatched sensory journey, showcasing specialty coffee’s diverse flavors and profiles.

For more information about TONE’s innovative brewing equipment and its collaboration with Blue Tokai Coffee Roasters, users can visit TONE’s official  and Blue Tokai’s website.

TONE TOUCH 04

A Technological Marvel Ushering in a New Era of Coffee Brewing and Extraction

Discover the Future of Coffee Brewing: Introducing TONE Touch 04 at SCA Expo in Portland, Oregon.

Coffee enthusiasts and professionals alike will witness a brewing revolution as TONE Kaffeemaschinen AG unveils its groundbreaking filter coffee batch brewer, the TONE Touch 04. Visitors to the Specialty Coffee Association (SCA) Expo in Portland, Oregon will be able to see the energy efficient, precision-controlled device, at booth #2377 hosted by GH Grinding & Brewing solutions. The TONE Touch 04 seamlessly blends innovative design with cutting-edge technology, and is set to transform and elevate the art of coffee brewing in cafes and restaurants worldwide.

Jörg Krahl, Managing Director of TONE, is elated with the impending launch: “The TONE Touch 04 transcends conventional brewing machines by enabling baristas to tap into the full potential of their coffee and tea beverages while using 10x less energy than a traditional brewer. Leveraging unique boiler-less technology and customizable recipe buttons, the Touch 04 grants unparalleled precision control over agitation, flow rates, and pulse patterns—achieving higher extractions than any other brewer in existence.”

TONE’s vision materialized by uniting specialty coffee and tea experts with world-class medical device and aerospace engineers. The result is a trailblazing, energy-efficient, boiler-less brewer—controlled by sophisticated software. Now, operators can have an unprecedented number of recipes with consistent brewing parameters while also being environmentally responsible.

In the words of TONE’s founder Holger Welz: “The TONE Touch 04 signifies a true evolution in brewing and extraction. It’s more than a machine—it’s an indispensable tool for creating consistently perfect cups of coffee.” 

The latest iteration in TONE’s line of Swiss precision brewers builds upon its acclaimed Touch 03 model. The key enhancements include optimized brewing capacity ranging from one to four liters, unlimited recipe customization via the TONE Beverage Manager software, and a built-in descaling valve. Both the Touch 04 and the TOUCH 03 are eco-friendly as they consume ten times less energy than traditional brewing equipment – an unprecedented standard.

Beyond its exceptional brewing capabilities, the TONE Touch 04 embodies simplicity and convenience with its intelligent brewing system and “black-box” maintenance approach. Another add on is the previously unavailable water bybass, which now enables simple pre-programmed water dosing. This innovative product empowers baristas to effortlessly fine-tune recipes and cater to the diverse preferences of coffee aficionados.

The Industrial Designer Thomas Liebe adds that the product’s impact extends beyond mere technological advancements: “The TONE Touch 04 brings a new level of simplicity and elegance to consumers’ coffee experiences.”

As anticipation for the TONE Touch 04’s unveiling at SCA Expo continues to brew, coffee professionals and enthusiasts are eager to experience this game-changing innovation firsthand. For more information about TONE and its state-of-the-art products, visit www.tone-swiss.com.