"TONE continually pushes boundaries for a better world, one brew at a time."
Hövelhof, 21 November 2025 – CUP&CINO today announced the acquisition of the TONE brand. The global distribution network for TONE coffee systems will be fully integrated into the CUP&CINO GROUP. CUP&CINO, headquartered in Hövelhof for 30 years, is making a clear statement with this move: consolidating expertise and expanding its international distribution network. Financial details of the transaction were not disclosed.
With the integration of TONE, the CUP&CINO GROUP grows to a total of four strong brands: CUP&CINO, Latte Art Factory, BaristaOne, and TONE. While CUP&CINO operates as a concept provider in Germany and Austria, Latte Art Factory, BaristaOne, and TONE form the International Division – focusing on technological excellence in the coffee industry.
Two Innovation Leaders Combine Their Strengths
Expanding the product portfolio is a strategic step to create targeted synergies for customers worldwide. TONE is known for its state-of-the-art, energy-efficient brewing systems and minimalist Swiss design, which combines functionality and sustainability. TONE machines set standards in precision, temperature control, and energy efficiency – making them a perfect complement to the milk and coffee systems from Latte Art Factory and BaristaOne.
“With TONE, we are expanding our portfolio with the leading brewing technology in the batch coffee segment – a missing puzzle piece that completes our vision of being a holistic solution provider for the coffee industry,” explains Frank Epping, Founder and CEO of the CUP&CINO GROUP. “Together, we will offer our customers everything from a single source – from the perfect milk solution and fully automatic machines to the most innovative brewers in the industry.”
Shared Values and a Common Vision
Both CUP&CINO and TONE stand for continuous technological innovation, the highest quality equipment , and a premium experience for their customers. The combination of these values forms the foundation for sustainable growth, expanded market presence, and the strengthening of existing partnerships.
“The integration of TONE in our portfolio fits perfectly in pursuit of quality, reliability, and innovation,” adds Sven Keysers, CEO of the International Division at CUP&CINO. “It’s not just about expansion, but also about building trust – cup by cup and relationship by relationship. Ultimately, it’s all about the customer experience: providing people worldwide with an exceptional coffee experience that combines technology, craftsmanship, and emotion.”
Holger Welz, founder of TONE, also emphasizes: “I am pleased that TONE technology and products can now be integrated into a larger portfolio of premium products and that the CUP&CINO GROUP shares our values and will consistently drive technological advancement and the international distribution of TONE products. This partnership opens up new opportunities for our customers worldwide.”
Continuity and Integration
The TONE team will be integrated into the CUP&CINO GROUP. Existing partnerships and business relationships will continue unchanged. Customers will also benefit from the expanded product portfolio and the global network of the Latte Art Factory and BaristaOne brands.
In the short term, the focus is on the seamless integration of the team and the successful continuation of ongoing projects with existing TONE partners. In the long term, the group aims to become one of the world’s leading providers of premium coffee technology with complete solutions from a single source.
CUP&CINO was founded in 1995 and unites premium technology and coffee expertise under four brands: CUP&CINO, Latte Art Factory, BaristaOne, and TONE. With around 180 employees, the company based in Hövelhof is active in over 60 countries worldwide and stands for innovation, quality, and holistic solutions in the field of professional coffee concepts.
