Berlin 06-08 June, 2019
After an intense time of development of our Intelligent Brewing Solutions, the whole #tonecrew was looking forward to finally attend the annual World of Coffee Festival, Europe’s biggest coffee event. Organised by the Specialty Coffee Association (SCA), the #WOCberlin is a highlight for baristas, roasters, producers and other coffee professionals from all over the world. – Our opportunity to showcase what’s possible with our ultimate brewing solutions on an international stage and to bring #moretone to the specialty coffee community. At our stand C10 you could encounter different kinds of brew bar set-ups to experience the full extent of possibilities our brewing solutions deliver. Provided by Speicherstadt Kaffeerbsterei (Hamburg), 19grams (Berlin) and Heilandt Kaffeemanufaktur (Cologne), we proudly served Orang Utan Coffee to support our project of heart and to give you the greatest taste of coffee. To kick off the fair in style, the Tone Crew teamed up with Barista World Champion Dale Harris from Hasbean to unleash the power of our newest brewing innovation, the Touch 03. By brewing exceptional Hasbean coffee variations, Gordon and Dale demonstrated the scope of yield management (low to high) through the Touch 03 and its ability to control all attributes of water that impact on a coffee’s ability to extraction. Even though the finalisation of the Touch 03 is still in progress, showcasing it for the very first time created a moment to remember and gave the specialty coffee community a preview of what revolutionizing technology Tone will come up with by autumn of this year.
Aside from the great kick-off with Dale Harris, we were happy to welcome another World Champion to our stand: No other than Victor Delpierre, creator of the “Cuisine Des Boissons®” and World Coffee In Good Spirits Champion 2013, who has been part of the #tonecrew for the entire show. His expertise in coffee&tea beverage creation made him the perfect fit for the practical exhibition of what’s possible with our Intelligent Brewing Solutions. All prepared with our Touch 01, the Tone Ice Kit and Nitro Solution he served iced teas, nitro coffee&tea creations and the most delicious cocktails. Furthermore, the Tone Nitro solution was included to Victor’s show on the main stage, presenting some of his favourite beverage creations just before the award ceremony of the new World Champion in Coffee in Good Spirits. Victor certainly enhanced our and the visitors’ time at the World of Coffee by adding #moretone to the cups and giving people the best possible coffee&tea experience. Many thanks for that!
One of the most outstanding moments of the event was the announcement that our Touch 02 got awarded from the Specialty Coffee Association with an honorable mention for ‘The Best New Product in Commercial Coffee and Tea Preparation and Serving Equipment”. The whole #tonecrew is very proud of the high recognition from international jury of coffee professionals and of the fact that our Intelligent Brewing Solution could win through strong competitors by delivering excellent performance.
In retrospect, the #WOCberlin was amazing! After three days of showcasing and celebrating the best possible coffee&tea creations with #coffeelovers from all over the world, we are already looking forward to creating #moretone at the next World of Coffee in Warsaw. Hope to see you there!